Wednesday, July 10, 2024

Empowering Entrepreneurs: Market Research Takes Center Stage

In an inspiring collaboration aimed at fostering entrepreneurship and equipping young African leaders with valuable skills, Abdul Karim Mutawakil recently teamed up with his esteemed colleague, Mohammed Abdul Hamid. Their dynamic partnership unfolded on May 24 and 25, 2023, at the Regional Learning Center of the Young African Leaders Initiative at GIMPA. During this transformative event, Abdul Karim assumed the role of a support facilitator, adding his insights to the entrepreneurship training led by Mohammed Abdul Hamid, a lead facilitator

At the heart of the training, Abdul Karim passionately underscored the pivotal role of market research for both start-ups and existing businesses. Drawing from his expertise as a Certified Project Management Practitioner, a Business Development Trainer; where he is the Hub Manager at ZOBI Ghana, and an Associate Lecturer at the Lakeside University College, Ghana, he emphasized the significance of conducting thorough market research.


Abdul Karim’s multifaceted background brought a unique blend of knowledge and experience to the training. His role as a certified project management practitioner reflects his commitment to precision, organization, and strategic planning. Furthermore, his position as an Associate Lecturer at Lakeside University College showcases his dedication to education and capacity-building. His additional role as a career coach has enabled him to guide and inspire individuals to navigate their professional journeys successfully.

During the two-day event, the partnership between Abdul Karim Mutawakil and Mohammed Abdul Hamid exemplified the spirit of collaboration and knowledge-sharing that lies at the core of initiatives. As the organization continues to empower young leaders, these events serve as catalysts for growth, igniting a passion for entrepreneurship and equipping participants with the tools to thrive in a competitive business landscape.

In a rapidly evolving world, the significance of market research cannot be understated. Abdul Karim’s emphasis on this crucial aspect of business echoed beyond the walls of the learning center, resonating with participants who left with a renewed understanding of the value of informed decision-making. As these young African leaders venture into the realm of entrepreneurship, they are armed not only with ideas but also with the essential skills to navigate challenges and seize opportunities.

Abdul Karim Mutawakil’s involvement in the entrepreneurship training serves as a testament to the power of collaboration, mentorship, and knowledge-sharing. As Africa’s future leaders continue to hone their skills and carve their paths, Abdul Karim’s contributions stand as guiding lights, illuminating the way forward for a brighter and more empowered continent.

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